To be a good writer, it takes skill. My varied background (journalist, editor, proofreader, copywriter) has given me the skills to write and edit in so many different forms. I possess expertise in many different writing categories and can edit various types of writing.
Ad copy – What are you trying to sell? To whom are you trying to sell? Where are you trying to sell it? Burbank? Is your intended message reaching your target audience? How catchy, clever and creative is the ad copy? I have written about memory foam beds, spy gadgets, toys, watches and clocks, coffee, automobiles, real estate and website development, among others, and I can do the same for you.
Blogging – Check out my blog, usingtherightwords (just click the tab at the top). I have blogged about topics ranging from various sports to politics to the home oxygen industry. I’ve blogged posts of less than 100 words to several hundred. You need a blogger who can write clear and concise copy.
Corporate script writing – Burbank-based corporations of all types often make training videos, commercials and narratives, and they often need someone to do the writing. I have experience with corporate writing from my days of technical writing, and I can deliver scripts and narrations that are lively, interesting and instructive.
Elevator speeches/30-second commercials – If you only have a short time to introduce yourself, you need a writer who can write clearly and concisely. I’ve helped numerous clients make their commercials more dynamic, engaging, entertaining and informative. Plus, it's my least expensive service.
Ghostwriting – Also known as ghost writing. Whether it's something large like a book or something regular like a blog, if you don't have the time or ability to write it yourself but you want everyone to think you did, hire me to ghostwrite it for you.
Marketing materials – Good marketing materials for your Burbank business need to guarantee, resonate, authenticate and be concise. They need to make the reader act now and buy what you’re selling. Creativity is my forte, and I can help make your marketing materials sing.
Newsletters – These are great ways to inform your employees or Burbank customers. Writing newsletters requires other skills such as interviewing and page design, skills I bring from my journalism days. Non-profits have taken advantage of my newsletter-writing skills, and so can you.
Online/Dating Profiles - You want everyone to know who you are, what you stand for, and what you're looking for in a partner. I can write it in any style or tone, from humorous and facetious and sarcastic to romantic, earnest, enthusiastic, excited -- you name it!
Press Releases – As a former newspaper writer, I saw press releases of all kinds, so I know what works and what doesn’t. You need a catchy headline and a first paragraph that will make the editor want to read the entire press release and then assign the story.
Resume Writing – Every good resume tells a story, and the moral of that story is, “I’ve done it before, and I can do it for you.” My resume writing guarantees that message is evident throughout, and I offer a few tricks to make your resume stand out from all the rest.
Search Engine Optimization (SEO) – This style of writing is what you need to appear on page one of the search engines. My Burbank clients are satisfied that my search engine optimization works for them. But do you know that over time, you need to refresh your pages with new copy? I can help you keep your pages atop Google, Yahoo! and Bing.
Social Media Writing – To be successful in business today in Burbank requires a social-media presence. I can help you inform, get found and maximize your presence on Facebook, Twitter and Linkedin, among other sites.
Speech writing – Whether for 10 minutes or eight hours, if you are prepared, you'll be successful. I can help organize your thoughts and write clearly. Check out my page devoted to speech writing for the list of 21 types of speeches.
Technical Writing – Got something really complicated that needs simplifying? Whether it’s user manuals, guidebooks, notary public law or scientific journals, I turn the “What does that mean?” into “That makes perfect sense!”
Website copy – You must ensure that the message you have on your website is the message you intend your Burbank customers/clients to receive. To that end, I can guarantee that I’ll write using the right words to get your message out. I also can combine SEO-style writing for more effective web pages.