I don’t use that word lightly. I truly believe there’s too much bullshit in the world: People yammer on for 10 minutes when it could take just 10 seconds. People write paragraph upon paragraph of copy when all it takes is two sentences. People exaggerate, embellish and inflate what they or their product/service/message can do.
It’s all bullshit. And I’m not standing for it.
This writer stands for truth in advertising: This is what the product/service does, this is how it works, this is why it’s great, this is how you’ll benefit from using it. That’s it. No exaggerating, no embellishing, no bullshit.
Some people believe marketing are the words we use that we think our clients/customers or prospective clients/customers want to hear. I don’t. I believe in marketing using the principles of journalism: honesty, accuracy, brevity and clarity.
No BS Marketing, I call it.
As a writer, I can write 23 types of content, from something as small as your 30-second introduction to your marketing materials, your scripts, your speeches, your social media, your blogs, your websites, your crisis communications and crisis management, that book you’ve got inside you and much more. Many of these can be combined into a multi-month marketing campaign, the better to take advantage of my writing and editing skills.
As an editor, I can edit 17 types of content you’ve already written, getting rid of the unnecessary and extraneous words and leaving you with just the critical elements of the message. The fewer the words, the more powerful they are.
Feel free to explore this website, take advantage of my more than 30 years of experience, and see all the ways I can help you communicate in the best way possible: the honest way, with no bullshit.