LB Communications Blog

Beware Bad Social Proof in Your Marketing

If part of your marketing campaign includes a newsletter, it’s important to remember the importance of demonstrating social proof. According to the Canadian software company Unbounce, social proof can increase newsletter signups by 20%.

However, not […]

The Right CTA Goes a Long Way

Anyone who writes copy online will be familiar with the call to action, those few words that inspire, compel, urge or otherwise convince prospects that they need to talk to you.

According to Hubspot, there are […]

Why the Headline is So Damn Important

We’ve all been told how important a headline is. Now comes this from Copyblogger: Eight out of 10 people will only read the headline.

Kind of puts the headline’s importance in perspective, doesn’t it?

But what makes […]

It’s In The Writing: Words Still Matter

It’s in the writing.

According to the marketing firm IMPACT’s blog, 60.8% of marketers agree visual content is absolutely necessary.

You can present this information in more than one way.

You could say: A small majority — less […]