Police Brutality is 1 Clear Worthwhile Story
Tenth in an occasional series about about compelling stories and ideas worth telling. I recently received an email from a New Jersey woman. It said, “Hello. I was wondering if this story could become a book. Below are 2 articles, but there are many, many more articles out like this.” So far, so normal. I…
Read More4 More Speech Types Guaranteed to Please
Last week, I wrote about four different speech types: informative, how-to, persuasive, and oratorical. Read it here. Now, I’ll cover four more types of speeches that speechwriters often compose. Motivational — Tony Robbins. Les Brown. Zig Ziglar. These are three speakers who mastered this speech type in which the speaker inspires and excites the audience…
Read More4 Speech Types Sure to Work
Even though he wasn’t taking about speech types, business advisor Somers White once said that 90% of how well a speech goes is determined before the speaker steps on the platform, moves to the dais, steps in front of a microphone, and opens his or her mouth. Preparation is critical, which means speech writing is…
Read More4 Rich Speech Tips for Short Attention Spans
One reason stories are so effective is because, when presented with conviction, enthusiasm, and clarity, they are memorable—and you need a speech to be memorable because people have short attention spans. According to Gloria Mark, a psychologist and the chancellor’s professor of informatics at the University of California, Irvine, attention spans have been shrinking over…
Read More4 Critical Book Editing Options
A recent newsletter I received from Ally Machate, who runs a editing and marketing firm, mentioned three costly mistakes authors make when publishing. The first mistake is rushing to publish without proper editing. “Skipping professional editing might save time (and money in the short term),” she writes, “but it often lead to … negative reviews.”…
Read MoreWhy a Woman Con Artist is 1 Great Story
Ninth in an occasional series about compelling stories and ideas worth telling. Have you ever been in a relationship with a con artist? Did you lose a lot of money? Did you try to get him or her back, against your better judgment? Did that con artist try to kill you? Did you survive and…
Read MoreCritical Thinking and 1 Author’s Voice
Last week, I wrote about the importance of critical thinking in book editing. Read it here. Buried in the 11th paragraph of that piece was this sentence: Are my edits removing the author’s voice? Too often, one editor takes a manuscript and butchers it in such a way that the author no longer recognizes it.…
Read MoreCritical Thinking is 1 Critical Skill in Book Editing
I have long believed that critical thinking is a skill that is lost among much of the population. People who can think critically can evaluate information and decide if it’s true, false, necessary, or unnecessary. They can take that information and make better judgments and hold well-informed opinions. That seems to be disappearing in society,…
Read MoreWhy Stories Make 1 Speech Better
Here’s a story about stories. I recently gave a speech at a networking group of which I have been a member for eight years (and am quitting this month, but that’s not important right now). I had 10 minutes to talk about ghostwriting, since we were expected to talk about our business. I had previously…
Read MoreWhy You Need 1 Capable Book Editor
Early in my career as a book editor, and edited a manuscript of an expository essay in which the author asserted that the presence and existence of ISIS signaled that Armageddon, as described in the Book of Revelation, is here. I had to do a lot of fact checking, especially making sure the author correctly…
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