Communication

7 Great Ways to Make it a Priority

By Lee Barnathan / April 13, 2026
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I had a ghostwriting client who wanted to tell his story, but his priority also was to surf in the summer and ski in the winter. When the waves or slopes called, he was off. As a result, he never kept to a set schedule, making it impossible to consistently work on his project. Granted,…

Integrity and 4 Great Ethics to Consider

By Lee Barnathan / April 6, 2026
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I recently came across a Wall Street Journal article (publicized widely on LinkedIn) that spoke to one;’s integrity. It was about Hachette Book Group, one of the Big Five publishers, canceling an upcoming title, Shy Girl by Mia Ballard, over concerns that it used too much artificial intelligence and not enough human writing. Read it…

5 More Big Bad Media Myths

By Lee Barnathan / March 23, 2026
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As I said last week, the media has done a terrible job showing people the realities of what it takes to produce a book. Here are five more myths people believe because movies and TV shows portray them as the truth. 1. The Myth of the Single Book. The media implies one book changes everything.…

5 Big Bad Media Myths

By Lee Barnathan / March 16, 2026
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Every time I have a prospect tell me their goals for their book is to sell a lot of copies, I respond the same way: “The media has done an absolutely terrible job and showing you the reality of what it takes to publish a book.” I continue: “Movies and TV shows make it look…

Dealing with 2 Great Lingering Clients

By Lee Barnathan / March 9, 2026
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I have two clients whose manuscripts I have pretty much completed. Time to usher them onto the editing phase. But wait! They’re not ready to move on. They’re dawdling, as if they are afraid to leave the comfort of the year-plus relationship they have enjoyed with me. I’m trying to get them to think about…

An LLM is Just 1 Big Word Calculator

By Lee Barnathan / February 9, 2026
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I recently attended a monthly meeting with Ally Machate, who runs The Writers Ally, a book editing, publishing, and marketing firm. People ask her anything related to the book publishing and editing worlds. One guy asked about artificial intelligence, and in listening to Ally’s reply, something dawned on me about large language models, or LLMs.…

5 Dangerous Contract Spots

By Lee Barnathan / February 2, 2026
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When somebody agrees to work with me and I send out a contract, what happens next is always a crapshoot. Sometimes, the person signs the contract, no questions asked. Sometimes, her or she will want to negotiate particular sections, paragraphs, or clauses. I’m always willing to listen to their concerns, and I usually accommodate them…

Why Credit 1 Great Ghostwriter

By Lee Barnathan / February 2, 2026
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As I’ve written previously, the ghostwriting default is anonymity. But that doesn’t mean a ghostwriter always has to remain behind the scenes. More and more, authors that use ghostwriters are crediting them. When you see a celebrity memoir, you might see the celebrity’s name and a different, less-familiar name. That name is often the credited…

Consider 1 Great SEO Company

By Lee Barnathan / January 26, 2026
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I recently wrote about how a ghostwriter can make an income of at least six figures. Read it here. The first point I made was to a assemble a team. I recommended including a search engine optimization (SEO) company as part of the team. I had been using a web designer friend to manage my…

7 Great Steps to a $100,00 Income

By Lee Barnathan / January 12, 2026
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Many people make new-year resolutions and set goals. Common ones include paying off debt, creating a rainy-day fund, sticking to a budget, boosting retirement savings, investing more or better, improving credit scores, and updating insurance coverages. The one I want to address is increasing income. If your 2026 goal is to make a six-figure income…