One of my various ghostwriting services is telling the story of a company, product or service on its website. Too many company website product or service pages don’t tell the story of how the person reading the page will benefit from using that product or service. I have visited hundreds of small-business websites, and I’d…
Read MoreGhostwriting is more than books. It’s also writing email campaigns. And when I ghostwrite emails, I remember that you can’t build and sustain a relationship and keep subscriber engagement numbers high via email if your readers don’t understand why you’re sending them. I have found that about in 95 percent of the time, people tend…
Read MoreIn my last post, I summarized the importance of an outline when ghostwriting a book. Now I answer the question, “How to outline a book.” The short answer: Any way you want. There is no right or wrong way. If you want to stop reading now, I won’t blame you. All I can do is…
Read MoreI had a client who provided me with a sizable amount of information to write the story. These were journals, and the client explained the writing was stream of consciousness. The idea was to get the thoughts onto paper as fast as possible. I applauded this client with getting the story out of the head…
Read MoreI’ve long known that a client-ghostwriter relationship can resemble a marriage at times. The client is sharing so much with so many details that, inevitably, the client gets put in a vulnerable situation. It is up to the ghostwriter to treat that information, and by extension the client, with all the care, decency, and sensitivity…
Read MoreAs I’ve previously written, having other sources when ghostwriting a memoir fleshes out a story with different points of view, confirms details, and helps neutralize the “unreliable narrator.” To get these details, however, a ghostwriter often needs to interview those other sources, so this is about how to do that effectively. Like with the entire…
Read MoreI specialize in ghostwriting three non-fiction types: memoir, business book, and expository essay. Of these, memoirs take the longest to complete. The main reason, I have found, is it takes longer to organize an outline and write about an individual’s life. With a business book or expository essay, the client often has the outline already…
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