Just because you want to use ghostwriting services doesn’t mean the ghostwriter will want to partner with you. Like many creative types, ghostwriters want to work with people who have stories to tell that excite, motivate and inspire them. Ghostwriters like helping people tell their stories that move people to action and that which they…
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I previously wrote about a ghostwriter’s need to be able to step into the client’s shoes and tell the story in the client’s voice and tone and style. To effectively do that, a ghostwriter must respect the client, the story and the information behind the story. Or the ghostwriter must decline the work. Everyone must…
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Another important aspect to ghostwriting services is the ability to step into someone else’s shoes and tell that person’s story in their words, voice and tone. The worst thing a ghostwriter can do is submit the writing and have the person say, “That doesn’t sound like me at all. That sounds like you.” It makes…
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Are you sure that person whose book you’re reading really wrote it? Chances are they didn’t, or at the very least, they got help. And I don’t mean the kind of help that an editor gives to every manuscript. I’m talking about the actual writing. Chances are, the author used a ghostwriter. Simply put, a…
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Back in 2002, the independent publishing services firm The Jenkins Group released a survey that said 81% of Americans feel they have a book in them. To which noted writer and editor Joseph Epstein wrote that he has little faith in Americans’ abilities to do so. In fact, most people never get that book out…
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If part of your marketing campaign includes a newsletter, it’s important to remember the importance of demonstrating social proof. According to the Canadian software company Unbounce, social proof can increase newsletter signups by 20%. However, not all social proof is equal. There is such a thing as bad social proof. Three ways social proof can…
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Anyone who writes copy online will be familiar with the call to action, those few words that inspire, compel, urge or otherwise convince prospects that they need to talk to you. According to Hubspot, there are three main types of calls to action, or CTAs: basic, multivariate and personal. With the basic CTA, all visitors…
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We’ve all been told how important a headline is. Now comes this from Copyblogger: Eight out of 10 people will only read the headline. Kind of puts the headline’s importance in perspective, doesn’t it? But what makes a good headline? What makes people claim that “Butt Seized by Terror Police” is a bad headline (and…
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It’s in the writing. According to the marketing firm IMPACT’s blog, 60.8% of marketers agree visual content is absolutely necessary. You can present this information in more than one way. You could say: A small majority — less than two-thirds — believes in the absolute need for visual content. That means they’re in favor of including photos,…
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You’ve written what you think is a solid 1,000 words on a topic in which you’re an expert. It covers all the key points, you make all the arguments flawlessly, and you post it online where you normally post these sorts of articles. Too bad most of what you wrote will never get read —…
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