There is a poem I remember reading in a prayer book: What does it really mean to “hear”? The person who attends a concert with a mind on business, Hears — but does not really hear. The person who walks amid the songs of birds And thinks only of what will be served for…
Read MoreNobody starts out wanting to be a ghostwriter. Something happens along the way that makes them want to pursue that vocation. For me, it came in stages. First, I was a journalist. I wrote for two Los Angeles daily newspapers, in the sports departments, and I discovered a gift for getting people to open up…
Read MoreThere must be a high degree of trust between ghostwriter and client. Each must recognize and respect the other’s talents. Like with a marriage, the relationship between ghostwriter and client has ups and downs, pitfalls and pleasures, risks and rewards. Either partner can throw things out of whack. Clients might typically try to take advantage…
Read MoreOne of my various ghostwriting services is telling the story of a company, product or service on its website. Too many company website product or service pages don’t tell the story of how the person reading the page will benefit from using that product or service. I have visited hundreds of small-business websites, and I’d…
Read MoreGhostwriting is more than books. It’s also writing email campaigns. And when I ghostwrite emails, I remember that you can’t build and sustain a relationship and keep subscriber engagement numbers high via email if your readers don’t understand why you’re sending them. I have found that about in 95 percent of the time, people tend…
Read MoreIn my last post, I summarized the importance of an outline when ghostwriting a book. Now I answer the question, “How to outline a book.” The short answer: Any way you want. There is no right or wrong way. If you want to stop reading now, I won’t blame you. All I can do is…
Read MoreI had a client who provided me with a sizable amount of information to write the story. These were journals, and the client explained the writing was stream of consciousness. The idea was to get the thoughts onto paper as fast as possible. I applauded this client with getting the story out of the head…
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