One of my various ghostwriting services is telling the story of a company, product or service on its website. Too many company website product or service pages don’t tell the story of how the person reading the page will benefit from using that product or service. I have visited hundreds of small-business websites, and I’d…
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Continuing with my desire to help people use the right words so they sound professional, credible, remarkable and compelling to the people they want to serve, today I discuss whether to use the word shut or close. The idea came from seeing a post on a LinkedIn group I belong to: “I don’t know if this is regional…
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I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are. From time to time, I will publish posts that spotlight issues I see people having with word choice,…
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I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are. From time to time, I will publish posts that spotlight issues I see people having with word choice,…
Read More