A website is not enough. You need SEO, too. Busy areas have competitive SEO markets where you may need our services like a ghostwriter in NYC. Last week, I wrote about how the best way to find a ghostwriter is to find a ghostwriter’s website. This week, I’m going to twist things around and address this…
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Need a ghostwriter? Find the website. It’s mid-January. You feel like this is the year you’re going to tell your story. You’ve been itching to for some time now, and you can no longer wait. You also know you can’t write it yourself. You need a ghostwriters in NJ. Lee Barnathan can provide book editing services…
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Last week, I wrote about two things a ghostwriter can do to help build a brand. Here are four more: Develop a professional website. A ghostwriter can write the copy on the website, giving prospects a solid first look at your writing ability (and, yes, I wrote my website). Not only that, but your website…
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Last week at a networking meeting, it was time for introductions. The leader decided to put a twist on things and announced, “When you introduce yourself, make sure you list your power partners.” My eyes turned upward. I remembered how my career coach blew me away a couple of months earlier when he declared that…
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One of my various ghostwriting services is telling the story of a company, product or service on its website. Too many company website product or service pages don’t tell the story of how the person reading the page will benefit from using that product or service. I have visited hundreds of small-business websites, and I’d…
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You’ve written what you think is a solid 1,000 words on a topic in which you’re an expert. It covers all the key points, you make all the arguments flawlessly, and you post it online where you normally post these sorts of articles. Too bad most of what you wrote will never get read —…
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In researching for a recent presentation, I examined what must have been 100 websites, and something like 95% of them focused on the services they offered and not the pain points that visitors want to have solved. As you no doubt know, a feature is something a company offers; a benefit is something others get…
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When writing website copy, remember “It’s not me, it’s you.” Make sure that the copy is all about the people coming to the website looking to have their pain taken away. Make it all about them, make it honest and make it understandable. Want proof? Consulting giant McKinsey did a study in which it surveyed…
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Companies don’t understand that just because they know what they’re selling on their website will make people’s lives better doesn’t mean the website visitor knows. The copy has to be written in such a way that it leads the person to that conclusion. It has to be written in a way that stands out from…
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