Website Writing Tip: Use Persuasive Marketing Tactics

person writing a blog on a laptop with a journal

Companies don’t understand that just because they know what they’re selling on their website will make people’s lives better doesn’t mean the website visitor knows. The copy has to be written in such a way that it leads the person to that conclusion. It has to be written in a way that stands out from all the other copy that’s out there. That means it has to be written from the website visitor’s perspective.

I recommend writing the copy using persuasive marketing, which is Interrupt, Engage, Educate, Offer.

Interrupt is your website headline that states the pain point. It’s often written as a question, though it doesn’t have to be.

Engage is where you promise the solution, but you don’t deliver it yet. It’s often a subhead on a website.

Educate is where you detail how you solve the pain point that you mentioned in the headline. You can mention your strengths, your uniqueness, your process.

Finally, with Offer, you give them something, ideally at no risk to them.

If you focus on them and not yourself, you will see an increase in how effective your website works. It will convert better, that is, the visitors will more likely heed your call to action, whatever that is.

I’d love to continue the discussion with you. Feel free to reach out by clicking on the Contact tab and we’ll set up a time to talk further.

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Lee Barnathan

Lee Barnathan

Imagine cradling your book in your arms. See yourself thumbing through the pages, reading the words, recognizing that what’s contained therein is your story, laid out for all to see. This symbol of your life is part catharsis and part healing. Your journey is complete, and you’ve reached the people who needed to hear your story.

You have a story that just has to be told. If you don’t get it out of your head, you will regret it. You know that if people just could tap into the wisdom that's inside you, their lives would change for the better.

You’ve probably been feeling like you need to sit down and get it on paper. But you haven’t made it a priority. Maybe it’s because you hate writing or you don’t consider yourself a writer. Perhaps the thought of you dedicating hours a day to organizing and writing your story is too overwhelming when piled on top of life’s demands.

Or maybe you’re beset with terror: "What if my story isn’t interesting or compelling enough to reach a wide audience? Am I good enough to tell it? Can I make it irresistible, a must-read?"

You're not alone. The vast majority of people who have experienced what life has to offer have a story to tell that’s worthwhile, unique and compelling, but they never get to do it for a wider audience.

Why is it so hard? Why are you like the 97% of people who start their book don’t finish it? There is a world of difference between having the story in your head and being able to get it down on paper.

What most people don’t realize is that having the story and writing the story require two different skill sets.

The more worthwhile and compelling your story is, the more critical it is to have a professional writer give it the treatment it deserves so it will touch lives in the way you envision. That’s why it’s so important to partner with a specialist who’s an expert in the art of storytelling. Your story is too important to leave to an amateur.

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