Archive for July 2022
It’s In The Writing: Combat “Scanners” by Getting to the Point Faster
As a ghost writer serving Boston who studies how people actually read online, I know most visitors are “scanners” who decide in seconds whether to stay or leave. The faster you get to the point, the more likely you are to keep their attention. Clear, direct writing is not just stylistic preference; it is the…
Read MoreLeave No Errors — Find The Eight Contained Herein
As a ghost writer serving Aurora who pays close attention to how small details shape strong writing, I believe every piece of content deserves a careful eye. Even the most seasoned writers can miss subtle mistakes, which is why taking the time to spot and correct them matters. With that in mind, here are eight…
Read MoreIt’s All in the Writing: Third Grade vs. College vs. Eighth Grade
As a ghost writer serving Philadelphia who spends a lot of time studying how people read and respond to different writing styles, I often remind clients that clarity almost always wins. The goal is not to sound impressive. The goal is to be understood. The right level of writing meets the reader where they are…
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