Archive for December 2024
Survey: 8% of Authors Happy with Ghostwriting
In November, I wrote about the actual return on investment (ROI) authors could get by having a business book ghostwritten. Read it here. Earlier this month, I attended another webinar that went into more detail about it. But first, to summarize: For business books that have been out for at least six months: ● Ghostwritten…
Read MoreSpontaneous Words Matter in 1 Speech
Scripts are out. Spontaneous is in. I recently came across a column by Ted Gioia, who calls himself The Honest Broker. He wrote that the recent presidential election showed that giving speeches from a teleprompter isn’t effective anymore and ”The word ‘scripted’ is now an insult. Plainspoken dialogue is considered more trustworthy.” Gioia then goes…
Read MoreNo Escaping the 1 Big Escape Clause
I recently introduced a new feature into my contracts: the escape clause. It arose because I had a prospect who insisted on it, and because my business advisor recommended it after I told him about this prospect. But first things first. Escape clauses (sometimes called “out clauses”) let a party leave the contract before the…
Read MoreEmotion’s Big Importance in Ghostwriting
To paraphrase James Carville, not only is it the story, stupid, it’s also the emotion. Plenty of studies have shown that storytelling matters. Here’s one example. One critical aspect of good storytelling is including emotion. Adding details that trigger your brain’s amygdala (the emotional processing center) automatically makes the story better. A story with emotion invests,…
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