Archive for October 2022
Ghostwriting: Having a Book Idea vs. Actually Writing the Book
If you’re looking to produce high-quality content without the hassle of writing it yourself, an experienced ghost writer serving NYC can help bring your ideas to life with a professional touch. Back in 2002, the independent publishing services firm The Jenkins Group released a survey that said 81% of Americans feel they have a book…
Read MoreBeware Bad Social Proof in Your Marketing
As a ghost writer serving Seattle, I often see marketers focus on content without giving enough thought to how social proof affects their audience. Testimonials, endorsements, and social media signals can dramatically influence engagement if they are used correctly. Knowing your audience and presenting the right kind of proof is just as important as the…
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