Archive for May 2022
Website Writing Tip: Focus on Pain Points
As someone who provides speech writing services and studies how people interact with online content, I have noticed a pattern that appears on almost every website I review. Too many companies lead with what they offer instead of focusing on the problems visitors want to solve. Shifting that focus makes all the difference. In researching…
Read MoreWebsite Writing Tip: Make it All About Them, Not You
As a ghostwriter serving Beverly Hills who pays close attention to how readers process online messages, I have learned that effective website copy always starts with shifting the focus away from the business and toward the visitor. People come to a site with a problem they hope you can solve, and the language needs to…
Read MoreWebsite Writing Tip: Use Persuasive Marketing Tactics
As one of the ghostwriters serving NJ who spends a lot of time thinking about how people read and respond to online content, I often see companies struggle to connect their expertise to what a website visitor actually understands. Clear, focused copy makes all the difference, and it always starts with seeing the message through…
Read MoreWhy Did Yoga Instructors Always Get This Wrong?
As a ghost writer in Mesa who pays close attention to the way words work and the way people sometimes twist them without realizing, I cannot help noticing when everyday language goes a little off-track. Whether I am writing, editing, or simply moving through daily life, these small linguistic slip-ups always catch my ear. Sometimes…
Read MoreI’ll Take Confusing A-Words, Alex/Ken/Mayim
This is NOT Jeopardy! But this is a place to learn about using the right words (Duh! It’s the name of my blog!). I like to dig into the tricky, oddly spelled, and frequently fumbled terms that trip people up and hopefully make you smile while you sharpen your skills. If you’re searching for a…
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