Archive for December 2025
7 Great Stories That Sell
I recently attended a webinar given by Lisa Bloom, a corporate storyteller who calls herself “Story Coach.” Her webinar was partly about seven stories that sell. She applied these to business writing—the kind I used to do when I was a copywriter: email campaigns, website copy, marketing and promotional materials, and the like. Before she…
Read More4 Great Examples of Ghostwriting Success
I’ve written about failure the last two posts. Now, it’s time to write about success. The end of the year is a time to take stock and celebrate what went right. Ghostwriters enjoy success for many reasons: They refine their client’s ideas into a clear, consistent voice that feels authentic yet polished. They turn memories,…
Read More4 More Bad Fails to Avoid
Last week, I wrote about four common ghostwriting fails and how to avoid them. Here are four more. 1. A weak first draft. Some would argue that’s inherent and unavoidable, that all first drafts are incomplete, rough, unedited, foul, ugly, rotten, disastrous, and not close to what the client wanted or expected. As a result,…
Read More4 Bad Fails and How to Avoid Them
In a poem from 1711, Alexander Pope wrote, “Too err is human; to forgive, divine.” I’ve recently been dealing with fails as the year draws to a close. I’ve made mistakes, I’ve learned from them, I’ve forgiven myself, and I’ve moved on wiser so the next time, I’ll do it right. Example: I sent out…
Read MoreHow 1,190 Great Professional Writers View AI
What do writers really think of artificial intelligence? It depends on how much you use it. The more you do, the more likely you view it positively. That’s one of the results that came out of a recent study by Gotham Ghostwriters and Josh Bernoff, a Portland, Maine-based advisor, coach, editor, and ghostwriter. Entitled “A.I.…
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