Archive for November 2025
1 Great Place to Start the Book
There is a famous song from “The Sound of Music” in which the first line says, “Let’s start at the very beginning, a very good place to start.” That might be true, but as a ghostwriter I can tell you how wrong it is to start a book there. I once had a client who…
Read More3 AI Tools Can’t Spot Great Human Writing
Even though it’s only mid-November, it isn’t too early to think about next year. As a ghostwriter who last week wrote about working on the business versus working in the business (read it here), I realize now is the time to start considering how I will innovate and continue to grow my business. One way…
Read More1 Great Secret: Work In and On the Business
In his seminal work The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, entrepreneur Michael E. Gerber quoted the U.S. Department of Commerce: Forty percent of all businesses fail in the first year. eighty percent fail within the first five years, and eighty percent of those that last the…
Read More5 Great Ways Ghostwriters Help with a Brand
Every book, whether ghostwritten or not, becomes part of the author’s brand, so every time a ghostwriter helps an author write a book, the ghostwriter must be aware of the author’s brand. In trying to understand a brand, think about a favorite author, perhaps Stephen King, John Grisham, Robert Ludlum, Ian Fleming, Toni Morrison, Sue…
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