Archive for August 2026
4 Great Ways Empathy’s Important
Here is a story about empathy. My client was having a rough time talking to me. Reliving all the pain and embarrassment of not realizing what her friends and children easily could tell about her boyfriend (he was a big phony) caused her to stop our conversation and break down in tears. I paused. “Are…
Read More5 Great Skills Prospects Should See
I recently received an inquiry from a prospect on LinkedIn: “What would you say is the one skill an aspiring ghostwriter should focus on developing early?” I could have responded with a wide variety of skills. Instead, I’m going to turn the question around: If I’m looking for a ghostwriter, what skills should I want…
Read More8 Steps Before Great Writing Starts
Last week, I wrote this: “People think ghostwriters just write.” This makes sense if you think about it. You watch a movie or a TV show that features a writer, and he or she is seen as a solitary figure sitting at a desk writing or pounding away on a keyboard. What it doesn’t show…
Read MoreAI Ghostwriting or 1 Great Writer?
When I worked as a copywriter, before my ghostwriting career took off, I attended various networking meetings and sold myself as one who could fashion a winning, compelling 30-second elevator pitch. I hardly got any interest, and I soon saw why: Everybody seemed to think that if they could come up with a rhyming tagline,…
Read MoreAm I 1 Great Right Fit for You?
I recently had a first conversation with a ghostwriting prospect. Toward the end, she asked a very standard question: “What makes you the right person for me?” My answer: “I can’t say I am right. That has to come from you.” This might seem like I was passing the buck. What I really did was…
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