Did You Know:
If you have a blog but you haven’t posted in a while, you’re hurting your credibility and you’re not gaining the benefits that come from blogging.
A blog provides content that answers prospective customer/client questions, keeps current clients/customers informed about your company’s products, services and events; and helps with your search engine rankings and your branding.
But If You Aren’t Posting, You Aren’t Reaping Any Benefits.
Think of blogging like a bonfire: It grows bigger as you add more fuel. But you have to invest in fuel. The posts are the fuel, so you need to post regularly. How often depends on your company’s size, but it’s generally thought that small businesses should post between 1-2 and 3-4 times a week. It’s an investment, for sure, but the benefits are tremendous.
Think Of The Acronyms EAT & MUM: Expertise, Authority, Trustworthiness, and Multitask Unified Model.
By posting regularly, you build up all three parts of EAT and reinforce everything positive about your company. Plus, Google ranks your content with EAT in mind, so the sooner you start posting regularly, the sooner you rank higher.
Another acronym to know is MUM, Multitask Unified Model. It’s an AI designed to analyze and generate content as a human would. It answers complex search queries by being better able to understand the context of the query. So, when someone asks a more specific question that your blog is about, search engines are more likely going to include your blog in the results.
13x More Likely to See Positive ROI
Hubspot surveyed 1,500 marketers and found companies that prioritize blogging as part of their marketing efforts are 13 times more likely to see a positive ROI.
55% More Website Visitors
Hubspot also found that businesses that blog get 55% more website visitors than businesses that don’t blog.
67% More Leads Per Month
Demand Metric said companies with blogs produce 67% more leads per month.
Blogging can help you feel more confident that your business is getting noticed, which can lead to the hope of more leads and connections, and the joy of more business. It takes time, but if you start now, you won’t be wondering in five months where those five months went.
So, start blogging now, or hire a professional to ghostwrite your blog. Contact me to further discuss or see samples.
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