Website Writing

Does Your Website Fail to Attract Attention?

The writing needs to address pain points and speak to your target audience

The internet is full of websites that focus on the services they offer and not the pain points that visitors want to have solved. People think that by listing everything the company does actually solves pain points. But all they’re really saying is, “Look at me, look at me! Look at everything I can do!”

What website visitors really want is to have you answer the question, “What can you do for me?”

Just because the company knows that what they’ve got on their website will make people’s lives better doesn’t mean the people visiting the website know. The website has to be written in such a way that it leads to that conclusion.

It has to be written in a way that stands out from all the other copy that’s out there. That means it has to be written from the client’s perspective. There needs to be plenty of “you-centric” verbiage: You have this problem, you need it solved, etc.

If you focus on them and not yourself, you will see an increase in how effective your website works. It will convert better, and  the visitors will more likely heed your call to action, whatever that is.

The way to do that is through persuasive marketing techniques.

website content writer
  • Start with an attention-grabbing headline that states the pain point.
  • Use a subheadline that promises the solution.
  • Detail how you solve the pain point without giving away all details.
  • Offer the website visitor something, ideally at no risk to them.

Ready To Get Started?

Contact me and we can explore how a ghostwriter or editor can benefit you.

A ghostwriter with website writing experience seamlessly works with you to craft the information you provide into a coherent story that follows the above outline. I have done this for:

  • IT people
  • a Hawaii dollar store
  • photo-booth rentals
  • a swimming pool designer/builder
  • a senior care center
  • a custom mattress store
  • nonprofits
  • a bedding company
  • a surveillance company
  • a packing and shipping company
  • a bookkeeper
  • a DJ/entertainer
  • a piano teacher
  • a commercial steam cleaner
  • a CPA
  • an email marketer
  • business consultants

When you’re ready for website writing that converts, contact me.

Let's start a new project together.

Contact me so we can explore how to make website writing work for you or your company.