As a ghostwriter serving Beverly Hills who pays close attention to how readers process online messages, I have learned that effective website copy always starts with shifting the focus away from the business and toward the visitor. People come to a site with a problem they hope you can solve, and the language needs to reflect that from the very first line.
When writing website copy, remember “It’s not me, it’s you.” Make sure that the copy is all about the people coming to the website looking to have their pain taken away. Make it all about them, make it honest and make it understandable.
Want proof? Consulting giant McKinsey did a study in which it surveyed 90 B2B companies and found that most of their clients and customers want open and honest dialogue. Also, CMO.com reported a study that said 79% of clients have to understand that the company cares about them before they consider buying from it.
So, not only does the copy have to be clear and understandable, it has to relate to the website visitors.
Clear, honest, and visitor-focused copy builds trust long before any sales conversation begins. If you ever want help shaping that kind of message and creating content that truly connects, I would be happy to talk. As a ghostwriter serving Agoura Hills, I enjoy working closely with people who want their words to work harder for them. Reach out through the Contact tab and we can continue the conversation.
I’d love to continue the discussion with you. Feel free to reach out and we’ll set up a time to talk further.
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