1 Easy AI Choice Clients Should Make

No AI.001

To AI or not to AI, that is the question.

See what I did? I, a human, took something famous written by another human and put a twist on it.

I wanted to see if I could get AI to write the same line, so I went to ChatGPT and asked it to “Take Shakespeare’s to be or not to be speech and make it about AI.” The algorithm’s first line read, “To code or not to code, that is the question.”

Unsatisfied, I changed the prompt and asked it to “Take Shakespeare’s to be or not to be speech and make it about AI using the term AI.” It got closer: “To build AI or not to build AI, that is the question.”

My point of the exercise is to write about a ghostwriting trend for 2025. According to Marcia Layton Turner on the Association of Ghostwriters blog, the industry is going to be split in two schools of thought: those that want a human to write it, and those who will accept artificial intelligence.

Guess which one is going to cost more and which will cost less?

As I’ve said before, ghostwriting is an industry where you get what you pay for. Sure, you can get a ghostwriter from Nigeria to ghostwrite your romance book for as little as $20/hour (which I found on upwork.com), but is that what you really want? Will there be a language barrier between the ghostwriter’s regional dialect and your English? Will there be any cultural or religious barriers that make it difficult? What value will you get?

It is better to invest the time and money toward making the book the very best it can be, which means you’re better off using a human. True, it’s pricier, but isn’t your story worth top dollar?

Still, the threat of AI is real. My niece recently said that she uses AI to compose emails. That stunned me. She can’t think of your own words to write a simple email to her boss?

OK, writing emails isn’t the same as ghostwriting an 80,000 word manuscript, but the point is the same: If you want to be average, use AI. AI can’t do what a human can do.

A human can explain how and why he or she or they arrived at a decision. AI can only regurgitate the facts it gave you (assuming they are true, for AI also can’t fact check as a human can). 

AI can’t pass judgments. It doesn’t know “right” from “wrong.” Nor can AI feel any emotion. Laurence Santy wrote on the Invoca blog that “An AI chatbot can inform an irate customer, ‘I’m sorry to hear about the issue with your order. I understand your frustration.’ But the bottom line is that the technology is not really sorry, and it has no idea what frustration—or any other emotion—feels like because it’s a robot.”

Humans, meanwhile, not only feel every and all emotions, they can create something completely original, whether that’s writing, art, music, technology, industry—anything. AI can only replicate.

And with replication comes the risk of plagiarism, another point Layton Turner makes.

“We’re already starting to see rising claims of plagiarism emerge, in part due to authors relying on AI-generated content and erroneously assuming that the work is unique. It generally is not,”she wrote. “Since AI draws from existing works it has been trained on, repeating what has been published elsewhere is almost unavoidable.”

The Author’s Guild reported that most publishing contracts require authors to guarantee they wrote the work, and that AI-written copy is not protected by copyright.

Why would you trust a non-human with your story? It makes no sense. 

Say no to AI. Trust a ghostwriter in Los Angeles.

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