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Ghostwriting: Having a Book Idea vs. Actually Writing the Book

By Lee Barnathan / October 25, 2022
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If you’re looking to produce high-quality content without the hassle of writing it yourself, an experienced ghost writer serving NYC can help bring your ideas to life with a professional touch. Back in 2002, the independent publishing services firm The Jenkins Group released a survey that said 81% of Americans feel they have a book…

Beware Bad Social Proof in Your Marketing

By Lee Barnathan / October 11, 2022
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As a ghost writer serving Seattle, I often see marketers focus on content without giving enough thought to how social proof affects their audience. Testimonials, endorsements, and social media signals can dramatically influence engagement if they are used correctly. Knowing your audience and presenting the right kind of proof is just as important as the…

The Right CTA Goes a Long Way

By Lee Barnathan / September 27, 2022
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As a ghost writer serving Florida, I’ve seen firsthand how a few well-chosen words can make all the difference. The call to action, or CTA, is often overlooked, but it is the moment where your audience decides whether to engage or move on. Getting it right isn’t just about clever phrasing; it’s about understanding your…

Why the Headline is So Damn Important

By Lee Barnathan / September 6, 2022
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As a ghostwriter serving Portland, I’ve learned that a headline isn’t just a line of text; it’s the first handshake with your reader. In a matter of seconds, it decides whether someone stays to read your story or scrolls past. The best headlines grab attention, set the tone, and promise value, all without trying too…

It’s In The Writing: Words Still Matter

By Lee Barnathan / August 24, 2022
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As a ghost writer serving Chicago who spends a lot of time helping clients shape clear and impactful messages, I often remind people that strong writing is what gives meaning to every piece of content they share. Whether you rely on visuals, statistics, or storytelling, the words you choose determine how well your message lands…

It’s In The Writing: Combat “Scanners” by Getting to the Point Faster

By Lee Barnathan / July 26, 2022
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As a ghost writer serving Boston who studies how people actually read online, I know most visitors are “scanners” who decide in seconds whether to stay or leave. The faster you get to the point, the more likely you are to keep their attention. Clear, direct writing is not just stylistic preference; it is the…

Leave No Errors — Find The Eight Contained Herein

By Lee Barnathan / July 19, 2022
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As a ghost writer serving Aurora who pays close attention to how small details shape strong writing, I believe every piece of content deserves a careful eye. Even the most seasoned writers can miss subtle mistakes, which is why taking the time to spot and correct them matters. With that in mind, here are eight…

It’s All in the Writing: Third Grade vs. College vs. Eighth Grade

By Lee Barnathan / July 5, 2022
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As a ghost writer serving Philadelphia who spends a lot of time studying how people read and respond to different writing styles, I often remind clients that clarity almost always wins. The goal is not to sound impressive. The goal is to be understood. The right level of writing meets the reader where they are…

Word Tip: Shut or Close?

By Lee Barnathan / June 9, 2022
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If you need a ghost writer serving San Francisco who can turn your ideas into clear, engaging writing, I am ready to help bring your message to life. Continuing with my desire to help people use the right words so they sound professional, credible, remarkable, and compelling to the people they want to serve, today…

Word Tip: Lay or Lie?

By Lee Barnathan / June 8, 2022
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I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are and ghostwriting services. From time to time, I will publish posts that spotlight issues I see people having…