You’ve written what you think is a solid 1,000 words on a topic in which you’re an expert. It covers all the key points, you make all the arguments flawlessly, and you post it online where you normally post these sorts of articles. Too bad most of what you wrote will never get read —…
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It’s all in the writing and editing. According to the British magazine RealBusiness, 74% of web readers pay attention to the quality of spelling and grammer. This is important because your credibility is at steak with each and every peace you put out there. Granted, there are pimples who won’t care that there’s a mistake…
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It’s all in the writing. According to the blog Boomerang, communication written at a third-grade level receives 36% more responses. Which paragraph speaks to you? Me and dad hunt for bears and deers. When my dad gets a deer he cuts them. He always hunts. I go with him too and I see him get…
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Continuing with my desire to help people use the right words so they sound professional, credible, remarkable, and compelling to the people they want to serve, today I discuss whether to use the word shut or close. The idea came from seeing a post on a LinkedIn group I belong to: “I don’t know if this is…
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I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are. From time to time, I will publish posts that spotlight issues I see people having with word choice,…
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I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are. From time to time, I will publish posts that spotlight issues I see people having with word choice,…
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In researching for a recent presentation, I examined what must have been 100 websites, and something like 95% of them focused on the services they offered and not the pain points that visitors want to have solved. As you no doubt know, a feature is something a company offers; a benefit is something others get…
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When writing website copy, remember “It’s not me, it’s you.” Make sure that the copy is all about the people coming to the website looking to have their pain taken away. Make it all about them, make it honest and make it understandable. Want proof? Consulting giant McKinsey did a study in which it surveyed…
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Companies don’t understand that just because they know what they’re selling on their website will make people’s lives better doesn’t mean the website visitor knows. The copy has to be written in such a way that it leads the person to that conclusion. It has to be written in a way that stands out from…
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When I practiced yoga, I did it twice a week. I was never certain if it was doing any good. I never sensed I got more limber or flexible.But I did notice that the pinched nerve in my back didn’t bother me as much, so there was that. But my ears didn’t deceive me: All…
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