Continuing with my desire to help people use the right words so they sound professional, credible, remarkable, and compelling to the people they want to serve, today I discuss whether to use the word shut or close. The idea came from seeing a post on a LinkedIn group I belong to: “I don’t know if this is…
Read More
I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are. From time to time, I will publish posts that spotlight issues I see people having with word choice,…
Read More
I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are. From time to time, I will publish posts that spotlight issues I see people having with word choice,…
Read More
In researching for a recent presentation, I examined what must have been 100 websites, and something like 95% of them focused on the services they offered and not the pain points that visitors want to have solved. As you no doubt know, a feature is something a company offers; a benefit is something others get…
Read More
When writing website copy, remember “It’s not me, it’s you.” Make sure that the copy is all about the people coming to the website looking to have their pain taken away. Make it all about them, make it honest and make it understandable. Want proof? Consulting giant McKinsey did a study in which it surveyed…
Read More
Companies don’t understand that just because they know what they’re selling on their website will make people’s lives better doesn’t mean the website visitor knows. The copy has to be written in such a way that it leads the person to that conclusion. It has to be written in a way that stands out from…
Read More- « Previous
- 1
- …
- 4
- 5
- 6