As a ghostwriter, the copy is everything. If the client doesn’t like what’s been written, it’s going to be a longer, less enjoyable process. Or worse, the client will walk. This means that the copy has to sing. It has to wow. It has to excite the client. Mastering your essay writing can in turn…
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A website is not enough. You need SEO, too. Busy areas have competitive SEO markets where you may need our services like a ghostwriter in NYC. Last week, I wrote about how the best way to find a ghostwriter is to find a ghostwriter’s website. This week, I’m going to twist things around and address this…
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Need a ghostwriter? Find the website. It’s mid-January. You feel like this is the year you’re going to tell your story. You’ve been itching to for some time now, and you can no longer wait. You also know you can’t write it yourself. You need a ghostwriters in NJ. Lee Barnathan can provide book editing services…
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Seventh in an occasional series about stories and ideas worth telling. We start the new year with personal responsibility, or a lack of it. This idea came from my meeting Scott Fussnecker, a pastor in Cincinnati. He wants to write an expository essay about personal responsibility. Specifically, Fussnecker has seen in his years leading congregations…
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In November, I wrote about the actual return on investment (ROI) authors could get by having a business book ghostwritten. Read it here. Earlier this month, I attended another webinar that went into more detail about it. But first, to summarize: For business books that have been out for at least six months: ● Ghostwritten…
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Scripts are out. Spontaneous is in. I recently came across a column by Ted Gioia, who calls himself The Honest Broker. He wrote that the recent presidential election showed that giving speeches from a teleprompter isn’t effective anymore and ”The word ‘scripted’ is now an insult. Plainspoken dialogue is considered more trustworthy.” Gioia then goes…
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I recently introduced a new feature into my contracts: the escape clause. It arose because I had a prospect who insisted on it, and because my business advisor recommended it after I told him about this prospect. But first things first. Escape clauses (sometimes called “out clauses”) let a party leave the contract before the…
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To paraphrase James Carville, not only is it the story, stupid, it’s also the emotion. Plenty of studies have shown that storytelling matters. Here’s one example. One critical aspect of good storytelling is including emotion. Adding details that trigger your brain’s amygdala (the emotional processing center) automatically makes the story better. A story with emotion invests,…
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Occasionally, when I first talk to a ghostwriting prospect, I get asked a version of this question: “Can you help me get my book published?” My standard response has been, “My specialty is writing. I know people in the publishing world that I’m happy to introduce you to, but I focus on making the manuscript…
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Last week, I detailed three lessons I learned as a ghostwriter. Here are two more lessons. A ghostwriter doesn’t need to be an expert in every subject. I have a client who’s a Pennsylvania-based personal injury lawyer. He hired me to ghostwrite some chapters into an already existing book about depositions. In our early conversations,…
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