Communication

Ghostwriting: What is a Compelling Story?

By Lee Barnathan / April 24, 2023
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Just because you want to use ghostwriting services doesn’t mean the ghostwriter will want to partner with you. Like many creative types, ghostwriters want to work with people who have stories to tell that excite, motivate and inspire them. Ghostwriters like helping people tell their stories that move people to action and that which they…

The Ghostwriter Respects the Author, and the Author Trusts the Ghostwriter

By Lee Barnathan / April 17, 2023
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I previously wrote about a ghostwriter’s need to be able to step into the client’s shoes and tell the story in the client’s voice and tone and style. To effectively do that, a ghostwriter must respect the client, the story and the information behind the story. Or the ghostwriter must decline the work. If you…

A Ghostwriter Ensures It’s Your Story, Not Theirs

By Lee Barnathan / April 10, 2023
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Another important aspect to ghostwriting services is the ability to step into someone else’s shoes and tell that person’s story in their words, voice and tone. The worst thing a ghostwriter can do is submit the writing and have the person say, “That doesn’t sound like me at all. That sounds like you.” It makes…

What is a Ghostwriter?

By Lee Barnathan / April 5, 2023
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Are you sure that person whose book you’re reading really wrote it? Chances are they didn’t, or at the very least, they got help. And I don’t mean the kind of help that an editor gives to every manuscript. I’m talking about the actual writing. A skilled ghostwriter in Los Altos can help transform your…

Ghostwriting: Having a Book Idea vs. Actually Writing the Book

By Lee Barnathan / October 25, 2022
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If you’re looking to produce high-quality content without the hassle of writing it yourself, an experienced ghost writer serving NYC can help bring your ideas to life with a professional touch. Back in 2002, the independent publishing services firm The Jenkins Group released a survey that said 81% of Americans feel they have a book…

Beware Bad Social Proof in Your Marketing

By Lee Barnathan / October 11, 2022
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As a ghost writer serving Seattle, I often see marketers focus on content without giving enough thought to how social proof affects their audience. Testimonials, endorsements, and social media signals can dramatically influence engagement if they are used correctly. Knowing your audience and presenting the right kind of proof is just as important as the…

The Right CTA Goes a Long Way

By Lee Barnathan / September 27, 2022
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As a ghost writer serving Florida, I’ve seen firsthand how a few well-chosen words can make all the difference. The call to action, or CTA, is often overlooked, but it is the moment where your audience decides whether to engage or move on. Getting it right isn’t just about clever phrasing; it’s about understanding your…

Why the Headline is So Damn Important

By Lee Barnathan / September 6, 2022
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As a ghostwriter serving Portland, I’ve learned that a headline isn’t just a line of text; it’s the first handshake with your reader. In a matter of seconds, it decides whether someone stays to read your story or scrolls past. The best headlines grab attention, set the tone, and promise value, all without trying too…

It’s In The Writing: Words Still Matter

By Lee Barnathan / August 24, 2022
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As a ghost writer serving Chicago who spends a lot of time helping clients shape clear and impactful messages, I often remind people that strong writing is what gives meaning to every piece of content they share. Whether you rely on visuals, statistics, or storytelling, the words you choose determine how well your message lands…

It’s In The Writing: Combat “Scanners” by Getting to the Point Faster

By Lee Barnathan / July 26, 2022
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As a ghost writer serving Boston who studies how people actually read online, I know most visitors are “scanners” who decide in seconds whether to stay or leave. The faster you get to the point, the more likely you are to keep their attention. Clear, direct writing is not just stylistic preference; it is the…