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Word Tip: Lay or Lie?

By Lee Barnathan / June 8, 2022
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I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that requires knowing what the right words are and ghostwriting services. From time to time, I will publish posts that spotlight issues I see people having…

Word Tip: Is it One Word, Hyphenated, or Two Words?

By Lee Barnathan / June 7, 2022
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As a ghost writer serving Los Angeles who spends a lot of time paying attention to how words shape meaning, I have found that even simple choices can change how clearly a message comes across. The right wording helps people understand what you intend to say, and the wrong one can send them in the…

Website Writing Tip: Focus on Pain Points

By Lee Barnathan / May 30, 2022
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As someone who provides speech writing services and studies how people interact with online content, I have noticed a pattern that appears on almost every website I review. Too many companies lead with what they offer instead of focusing on the problems visitors want to solve. Shifting that focus makes all the difference. In researching…

Website Writing Tip: Make it All About Them, Not You

By Lee Barnathan / May 30, 2022
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As a ghostwriter serving Beverly Hills who pays close attention to how readers process online messages, I have learned that effective website copy always starts with shifting the focus away from the business and toward the visitor. People come to a site with a problem they hope you can solve, and the language needs to…

Website Writing Tip: Use Persuasive Marketing Tactics

By Lee Barnathan / May 30, 2022
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As one of the ghostwriters serving NJ who spends a lot of time thinking about how people read and respond to online content, I often see companies struggle to connect their expertise to what a website visitor actually understands. Clear, focused copy makes all the difference, and it always starts with seeing the message through…

Why Did Yoga Instructors Always Get This Wrong?

By Lee Barnathan / May 3, 2022
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As a ghost writer in Mesa who pays close attention to the way words work and the way people sometimes twist them without realizing, I cannot help noticing when everyday language goes a little off-track. Whether I am writing, editing, or simply moving through daily life, these small linguistic slip-ups always catch my ear. Sometimes…

I’ll Take Confusing A-Words, Alex/Ken/Mayim

By Lee Barnathan / May 3, 2022
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This is NOT Jeopardy! But this is a place to learn about using the right words (Duh! It’s the name of my blog!). I like to dig into the tricky, oddly spelled, and frequently fumbled terms that trip people up and hopefully make you smile while you sharpen your skills. If you’re searching for a…