Last week, I wrote about four different speech types: informative, how-to, persuasive, and oratorical. Read it here and learn from a speech writer in NYC. Now, I’ll cover four more types of speeches that speechwriters often compose. Motivational — Tony Robbins. Les Brown. Zig Ziglar. These are three speakers who mastered this speech type in…
Read More
One reason stories are so effective is because, when presented with conviction, enthusiasm, and clarity, they are memorable—and you need a speech to be memorable because people have short attention spans. According to Gloria Mark, a psychologist and the chancellor’s professor of informatics at the University of California, Irvine, attention spans have been shrinking over…
Read More
Last week, I wrote about the importance of critical thinking in book editing. Read it here. Buried in the 11th paragraph of that piece was this sentence: Are my edits removing the author’s voice? Too often, one editor takes a manuscript and butchers it in such a way that the author no longer recognizes it.…
Read More
I’m going to begin by stating something incredibly obvious: Words matter in speeches. Trust a speech writer in NYC. Duh, I hear you thinking. Fair enough, let me continue. A speech should be written concisely, meaning the speaker gets up, gets it done quickly, and gets out. That means the speaker (and by extension, the…
Read More
Scripts are out. Spontaneous is in. I recently came across a column by Ted Gioia, who calls himself The Honest Broker. He wrote that the recent presidential election showed that giving speeches from a teleprompter isn’t effective anymore and ”The word ‘scripted’ is now an insult. Plainspoken dialogue is considered more trustworthy.” Gioia then goes…
Read More
Last week, I wrote about two things a ghostwriter can do to help build a brand. Here are four more: Develop a professional website. A ghostwriter can write the copy on the website, giving prospects a solid first look at your writing ability (and, yes, I wrote my website). Not only that, but your website…
Read More
From my earliest days in journalism, I was taught to ask questions that begin with who, what, where, when, how, and why because they were open-ended and would lead to long answers (and better quotes). When I transitioned into ghostwriting, I found these questions still worked, but I recently learned that there is a better…
Read More
Focus up, people! I recently had a prospect call me up and say, “My friends and family have insisted I write my story.” But when I asked him the obvious question, “What is the story?” he couldn’t give me a quick and succinct answer. Instead, he talked about a lot of things: being of service…
Read More
I recently wrote about the importance of having a contract. That’s all well and good, but if you don’t know what to put in a contract, the importance won’t make sense. Since a contract’s purpose is to record rights, duties, obligations, responsibilities, collaborations, agreements, and payment schedules, among many others; and since a contract should…
Read More
In my last post, I highlighted several typers of editing one could use to improve their manuscript. Today, I’m delving into more detail about line editing. As I previously wrote, line editors focus on more creative uses of language and how the word choice affects how clearly the story is communicated. Is the language clear,…
Read More