I recently wrote about how a ghostwriter can make an income of at least six figures. Read it here. The first point I made was to a assemble a team. I recommended including a search engine optimization (SEO) company as part of the team. I had been using a web designer friend to manage my…
A website is not enough. You need SEO, too. Busy areas have competitive SEO markets where you may need our services like a ghostwriter in NYC. Last week, I wrote about how the best way to find a ghostwriter is to find a ghostwriter’s website. This week, I’m going to twist things around and address this…
Need a ghostwriter? Find the website. It’s mid-January. You feel like this is the year you’re going to tell your story. You’ve been itching to for some time now, and you can no longer wait. You also know you can’t write it yourself. You need a ghostwriters in NJ. Lee Barnathan can provide book editing services…
Last week, I wrote about two things a ghostwriter can do to help build a brand. Here are four more: Develop a professional website. A ghostwriter can write the copy on the website, giving prospects a solid first look at your writing ability (and, yes, I wrote my website). Not only that, but your website…
Last week at a networking meeting, it was time for introductions. The leader decided to put a twist on things and announced, “When you introduce yourself, make sure you list your power partners.” My eyes turned upward. I remembered how my career coach blew me away a couple of months earlier when he declared that…
One of my various ghostwriting services is telling the story of a company, product or service on its website. Too many company website product or service pages don’t tell the story of how the person reading the page will benefit from using that product or service. I have visited hundreds of small-business websites, and I’d…
As a ghost writer serving Boston who studies how people actually read online, I know most visitors are “scanners” who decide in seconds whether to stay or leave. The faster you get to the point, the more likely you are to keep their attention. Clear, direct writing is not just stylistic preference; it is the…
As someone who provides speech writing services and studies how people interact with online content, I have noticed a pattern that appears on almost every website I review. Too many companies lead with what they offer instead of focusing on the problems visitors want to solve. Shifting that focus makes all the difference. In researching…
As a ghostwriter serving Beverly Hills who pays close attention to how readers process online messages, I have learned that effective website copy always starts with shifting the focus away from the business and toward the visitor. People come to a site with a problem they hope you can solve, and the language needs to…
As one of the ghostwriters serving NJ who spends a lot of time thinking about how people read and respond to online content, I often see companies struggle to connect their expertise to what a website visitor actually understands. Clear, focused copy makes all the difference, and it always starts with seeing the message through…
