Communication

Does AI Make 1 Better Ghostwriter Obsolete?

By Lee Barnathan / September 16, 2024
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There is a battle between AI and ghostwriters going on. On one side, there is the ghostwriter. Ghostwriting is a craft. It takes practice, knowledge, skill, and experience to be able to pull a client’s story out of their head and get it onto a page while maintaining their voice, tone, style, and facts of…

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When 2 Prospects Don’t Approve Great Contracts

By Lee Barnathan / September 9, 2024
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When it comes to contracts, I believe both sides should have protections. The prospect needs to feel like the story is his/her/their property, that they have the rights to it and own it at all times. That also means the prospect has final say over the title, that he/she/they can terminate the project early under…

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3 Useful Ghostwriting Questions: Why, Who, What

By Lee Barnathan / September 3, 2024
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From my earliest days in journalism, I was taught to ask questions that begin with who, what, where, when, how, and why because they were open-ended and would lead to long answers (and better quotes). When I transitioned into ghostwriting, I found these questions still worked, but I recently learned that there is a better…

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NDAs often require confidential information to be safeguarded.

Should You Sign That 1 Dreaded NDA?

By Lee Barnathan / August 12, 2024
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How would you like it if you arrived at a date’s house and were asked to sign an NDA to commence the date? Would you sign it or walk away dateless? It is a similar question ghostwriters have to consider when entering into an agreement with a potential client: Are you okay with keeping things…

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3 Hidden Ways the Pandemic Helped Ghostwriting

By Lee Barnathan / July 29, 2024
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Years before the COVID pandemic, I worked at the Los Angeles Daily News, and the paper underwent tremendous upheaval when it was sold and became part of a chain. Employees fretted that they were going to lose their jobs; some didn’t wait for that to happen, and when they left, their positions were absorbed. I…

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1 Scary Truth About AI: It’s Up to You

By Lee Barnathan / July 22, 2024
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Why would artificial intelligence create fake sources? That’s a question I posed to two free programs, ChatGPT and Deep AI. The answers saddened but didn’t surprise me. First, an explanation of why. I knew about a New York lawyer last year foolishly cited cases he found via ChatGPT and didn’t verify them. They were fake,…

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Proving 1 Guy’s Innocent is a Compelling Story

By Lee Barnathan / July 8, 2024
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Seventh in an occasional series about compelling stories and ideas worth telling. Compelling stories have many qualities to them: They’re powerful, have an irresistible, sometimes emotional effect on the reader. They earn the person attention, either positive or negative. They’re unique, original, different. They relate to the reader, and they put the reader there. A…

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3 Final Unreal Expectations to Manage

By Lee Barnathan / July 1, 2024
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The expectations just keep coming. Prospects and clients have them, and ghostwriters need to mange them. Here are three more expectations to watch for related to ghostwriting services. Who’s the expert? The two sides have to understand where the expertise lies. It lies with both people.  The prospects turned clients have story expertise. They know…

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3 Wrong Ghostwriting Expectations and Their Genuine Realities

By Lee Barnathan / June 17, 2024
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Let’s talk about expectations. Because ghostwriting is so collaborative, the ghostwriter has the responsibility of managing a prospect or client’s expectations. If not, things can go wrong quickly. Example: A prospect wanted me to write five high quality articles related to his business, that he could post and then share on different social media sites.…

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Why 1 Ghostwriting Project is Expensive

By Lee Barnathan / May 20, 2024
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Proof that ghostwriting is expensive: I remember speaking about ghostwriting at a networking event. Afterwards, a member came up and asked just one question: “How much?” What I wanted to say was, If you have to ask, you can’t afford it. Instead, I responded, “It depends on several factors, but if you want quality ghostwriting,…

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