Communication

6 Steps for Focusing that Fine Story

By Lee Barnathan / May 26, 2025
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Time to focus, people! I recently spoke to someone seeking a ghostwriter for his memoir. He bent my ear for more than an hour, telling stories about his life. And he has had quite a life. From his time working at a top advertising company, to his time in the Nixon, Ford, and Reagan White…

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3 Solid Specialized Skills for a Ghostwriter

By Lee Barnathan / May 19, 2025
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Last week, I started discussing how ghostwriting is expensive because it is so specialized. Read it here. I covered three skills: writing as someone else, organizing massive amounts of information, and understanding what is a compelling story. Now, I’ll tackle the abilities to interview, research, and budget time. Interview — A ghostwriter has to spend…

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3 Specialized Skills in Great Ghostwriting

By Lee Barnathan / May 12, 2025
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About a year ago, I wrote about a reason ghostwriting can be expensive: Time is money. Read all about it here. There is another reason, however. Ghostwriting is definitely a specialized skill. Not everybody can do it, Just like critical thinking, public speaking, problem solving, leadership, driving, cooking with charcoal, predicting the weather, and taking…

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It All Starts with 1 Great Idea

By Lee Barnathan / May 5, 2025
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I had an idea for a post, inspired when I recently found this quote on Reddit: “Your first published story or novel will have to be better than the average published ones.”  The unnamed writer explained: Writers at a workshop wanted to know why one student’s story didn’t sell and it was better than these…

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4 Rich Speech Tips for Short Attention Spans

By Lee Barnathan / April 7, 2025
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One reason stories are so effective is because, when presented with conviction, enthusiasm, and clarity, they are memorable—and you need a speech to be memorable because people have short attention spans. According to Gloria Mark, a psychologist and the chancellor’s professor of informatics at the University of California, Irvine, attention spans have been shrinking over…

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Why Stories Make 1 Speech Better

By Lee Barnathan / March 3, 2025
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Here’s a story about stories. I recently gave a speech at a networking group of which I have been a member for eight years (and am quitting this month, but that’s not important right now). I had 10 minutes to talk about ghostwriting, since we were expected to talk about our business. I had previously…

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Why You Need 1 Capable Book Editor

By Lee Barnathan / February 24, 2025
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Early in my career as a book editor, and edited a manuscript of an expository essay in which the author asserted that the presence and existence of ISIS signaled that Armageddon, as described in the Book of Revelation, is here. I had to do a lot of fact checking, especially making sure the author correctly…

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10 Big Bad Word Choices for Speechwriters

By Lee Barnathan / February 10, 2025
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I’m going to begin by stating something incredibly obvious: Words matter in speeches. Trust a speech writer in NYC. Duh, I hear you thinking. Fair enough, let me continue. A speech should be written concisely, meaning the speaker gets up, gets it done quickly, and gets out. That means the speaker (and by extension, the…

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1 Easy AI Choice Clients Should Make

By Lee Barnathan / February 3, 2025
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To AI or not to AI, that is the question. See what I did? I, a human, took something famous written by another human and put a twist on it. I wanted to see if I could get AI to write the same line, so I went to ChatGPT and asked it to “Take Shakespeare’s…

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5 Steps to a Great Outline that Wows

By Lee Barnathan / January 27, 2025
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As a ghostwriter, the copy is everything. If the client doesn’t like what’s been written, it’s going to be a longer, less enjoyable process. Or worse, the client will walk. This means that the copy has to sing. It has to wow. It has to excite the client. Mastering your essay writing can in turn…

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