Archive for August 2023
Write Your Book for Your Audience, not Yourself
So you want to write a book, or you want a work with a ghostwriter. You have a great story that you know would benefit a lot of people if they could just read your words. That would result in your dream of selling thousands of copies and making a living as a novelist. There…
Read MoreWebsite Ghostwriting: Emphasize Stories Over Facts
One of my various ghostwriting services is telling the story of a company, product or service on its website. Too many company website product or service pages don’t tell the story of how the person reading the page will benefit from using that product or service. I have visited hundreds of small-business websites, and I’d…
Read MoreGhostwriting Emails: Don’t Forget the Why
Ghostwriting is more than books. It’s also writing email campaigns. And when I ghostwrite emails, I remember that you can’t build and sustain a relationship and keep subscriber engagement numbers high via email if your readers don’t understand why you’re sending them. I have found that about in 95 percent of the time, people tend…
Read MoreSmile! There is no Right or Wrong Way to Outline a Book
In my last post, I summarized the importance of an outline when ghostwriting a book. Now I answer the question, “How to outline a book.” The short answer: Any way you want. There is no right or wrong way. If you want to stop reading now, I won’t blame you. All I can do is…
Read More