Archive for September 2025
7 Great Skills Journalists and Ghostwriters Share
If a high school student came up to me today and said they were considering majoring in journalism in college and wanted my opinion on whether they should, I would say, “Don’t.” If I met a hypothetical journalist who proceeded to complain about the state of his/her/their industry, I would say, “I understand. Woe is…
Read More6 Reasons Great Stories Matter
I recently had a prospect send me several hundred pages of a manuscript in which she sought my opinion about its publishing potential. I read only about a third of it before I realized something extremely important was missing. There was no story. I wrote the following email: Thank you for letting me be of…
Read More5 Important Ghostwriting Principles
A woman who is a copywriter recently reached out to me on LinkedIn to inquire about ghostwriting. She wanted to how to become one, what my path was like, what the money is like, and how I grew my business. I answered her questions, offered her my consulting services, and wished her well. She said…
Read MoreGhostwriter as 1 Great Consultant
A prospect had a compelling story to tell. I asked her my usual three questions, “Why do you want to tell this story?” “Who is the audience? and “What is the story?” She had a difficult time with the audience question and asked me if I would be willing to act as a consultant to…
Read More7 Basic, Beautiful Story Archetypes
I’m currently going through a situation with a client. He insists that his story is the hero’s journey. I wasn’t sure, so I researched the hero’s journey archetype and found he was correct. Then something dawned on me that probably should have sooner. A ghostwriter in Kansas City or anywhere else had better know all…
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