Emotion’s Big Importance in Ghostwriting
To paraphrase James Carville, not only is it the story, stupid, it’s also the emotion. Plenty of studies have shown that storytelling matters. Here’s one example. One critical aspect of good storytelling is including emotion. Adding details that trigger your brain’s amygdala (the emotional processing center) automatically makes the story better. A story with emotion invests,…
Read More1 Webinar’s Shocking ROI
Occasionally, when I first talk to a ghostwriting prospect, I get asked a version of this question: “Can you help me get my book published?” My standard response has been, “My specialty is writing. I know people in the publishing world that I’m happy to introduce you to, but I focus on making the manuscript…
Read MoreA Ghostwriter Learns 2 More Important Lessons
Last week, I detailed three lessons I learned as a ghostwriter. Here are two more lessons. A ghostwriter doesn’t need to be an expert in every subject. I have a client who’s a Pennsylvania-based personal injury lawyer. He hired me to ghostwrite some chapters into an already existing book about depositions. In our early conversations,…
Read More3 Important Ghostwriting Lessons
You’ve probably heard or read these quotes before: “There’s no end to education.” “Learning is a lifelong process.” “Everything is a learning experience.” I, too, learn as I go. In ghostwriting, there are plenty of opportunities to learn and grow. Here are some lessons I’ve learned. Don’t take any project if you’re not enthusiastic about…
Read MoreAnswering 5 Ghostwriting Ethical Issues
Almost whenever I research ghostwriting topics for my next post, my search engine spits out subjects I’m not asking for. Most common are the ethics of ghostwriting. I’ve written before about how ghostwriting is here to stay and how it’s ethically acceptable to hire somebody to write words for you. Here are some other ethics-related…
Read More3 More Clear Reasons Publishing’s Hard
Last week, I wrote about three reasons publishing is its own challenging animal. Now, here are three more reasons (with apologies to James Carville): It’s the book, stupid In simple terms, the manuscript sucks. The difficult part sometimes lies in why. Not every publisher states the reasons for rejecting your work. The larger the publisher,…
Read More3 Clear Reasons it’s so Hard to Get Published
Too many people don’t realize how difficult the publishing game really is. Recently, a woman in Alabama reached out to me because she wanted a book ghostwritten. If I could choose a title for her book, it would be All I Really Need to Know I Learned in Prison. It sounded really fascinating. Then I…
Read More4 More Solid, Strategic Branding Tips
Last week, I wrote about two things a ghostwriter can do to help build a brand. Here are four more: Develop a professional website. A ghostwriter can write the copy on the website, giving prospects a solid first look at your writing ability (and, yes, I wrote my website). Not only that, but your website…
Read More2 Surefire Ghostwriting Branding Tips
I wanted this post to be about brands. I researched “Personal Branding for Ghostwriters: How to Stand Out in a Saturated Market” and found numerous articles about using a ghostwriter to build a personal brand. But there was very little about a ghostwriter building a brand. That didn’t work. So, I dug into my memories. …
Read More3 Basic Ways to Communicate Remotely
Before COVID, client and ghostwriter met face to face much more often. Now, thanks to that pesky, annoying virus, there are many more electronic and distant ways for ghostwriters to interact with clients and do the important job of telling their compelling stories. I get 99% of my job leads from search engine optimization (SEO),…
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