I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that...
Word Tip: Is it One Word, Hyphenated, or Two Words?
I like to say I help my clients use the right words to highlight what makes them remarkable and compelling to the people they want to serve. To do that...
Website Writing Tip: Focus on Pain Points
In researching for a recent presentation, I examined what must have been 100 websites, and something like 95% of them focused on the services they offered and not the pain...
Website Writing Tip: Make it All About Them, Not You
When writing website copy, remember “It’s not me, it’s you.” Make sure that the copy is all about the people coming to the website looking to have their pain taken...
Website Writing Tip: Use Persuasive Marketing Tactics
Companies don’t understand that just because they know what they’re selling on their website will make people’s lives better doesn’t mean the website visitor knows. The copy has to be...
Why Did Yoga Instructors Always Get This Wrong?
When I practiced yoga, I did it twice a week. I was never certain if it was doing any good. I never sensed I got more limber or flexible.But I...
I’ll Take Confusing A-Words, Alex/Ken/Mayim
This is NOT Jeopardy! But this is a place to learn about using the right words (Duh! It’s the name of my blog!). Here are 10 a-letter words that throw...
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